Tag: Communicate

  • SayPro How to Use Storytelling to Enhance Brand Differentiation

    Certainly! Below is a detailed communication and coordination plan for SayPro to effectively engage with key speakers, award presenters, and entertainers before the ceremony. This process ensures all parties are aligned, well-informed, and committed to the event.


    SayPro Communication Plan: Speakers, Presenters & Entertainers

    🎯 Objective

    To ensure timely, clear, and professional communication with all key contributors to confirm their availability, expectations, and preparedness for the event.


    1. Identification & Selection (2 Months Before Event)

    a. Speakers

    • Confirm theme and objectives of the ceremony.
    • Identify speakers aligned with SayPro’s values and purpose (e.g., government officials, NGO leaders, community advocates).
    • Prioritize diversity and relevance.

    b. Award Presenters

    • Choose individuals of influence or symbolic value (e.g., board members, donors, alumni, partners).
    • Ensure each award has a clear presenter assigned.

    c. Entertainers

    • Select youth performers, cultural groups, musicians, or spoken word artists from SayPro’s network or local communities.
    • Ensure the content is appropriate for the audience and theme.

    2. Initial Outreach & Invitation (6–7 Weeks Before Event)

    Communication Includes:

    • Formal invitation letter on SayPro letterhead
    • Event overview (date, time, theme, audience)
    • Clear description of expected role (e.g., 10-minute keynote, present 1 award, perform 5-minute dance)
    • Deadline to confirm participation (within 7 days)
    • Contact person for follow-up

    Tip: Use a combination of email and phone calls for high-profile guests to ensure delivery and acknowledgement.


    3. Confirmation & Requirements (4–5 Weeks Before Event)

    After receiving confirmation:

    • Send confirmation email with:
      • Role details
      • Arrival time and location
      • Length of speech/performance
      • Dress code (if applicable)
      • Audiovisual needs form (for presentations, music, slides, etc.)
    • Request:
      • Short bio and photo for the program
      • Any special accommodations (e.g., dietary, accessibility)
      • Script or title of talk/performance (if needed for coordination or approval)

    4. Pre-Event Coordination & Rehearsal (2 Weeks Before Event)

    • Schedule virtual or in-person briefing/rehearsal:
      • Walk through the agenda
      • Confirm stage entry/exit timing
      • Align on key messages
    • Send detailed event brief pack, including:
      • Full agenda
      • Map of venue
      • Contact list (SayPro coordinator, stage manager)
      • Script outline (for MCs, transitions)
    • Confirm transportation and lodging (if required)

    5. Final Reminders & Day-Of Coordination

    3 Days Before:

    • Send reminder email/text:
      • Arrival time and contact info
      • Parking and venue access
      • Any last-minute updates

    Day of Event:

    • Assign a SayPro liaison to:
      • Welcome and guide each speaker/presenter/performer
      • Ensure technical checks are completed
      • Provide water, seating, and green room access if needed
      • Queue speakers before they go on stage

    6. Post-Event Follow-Up

    • Send thank-you letters or emails within 3 days
    • Share event photos or footage featuring their contribution
    • Offer a certificate of appreciation or small token of gratitude
    • Invite them to future SayPro initiatives or events

    📋 Communication Tracker Template

    NameRoleStatusConfirmed DateNeeds/NotesSayPro Contact
    Ms. Naledi ZumaKeynote SpeakerConfirmed12 AprRequires projector and clickerNomvula – 071 000 1234
    Mr. Peter MolefeAward PresenterPendingFollow-up call scheduledAyanda – 062 555 9876
    Youth Dance CrewEntertainersConfirmed10 AprPerforming 5-min Zulu danceSipho – 079 333 4567

    This comprehensive approach ensures professionalism and seamless execution, creating a positive experience for both participants and audience.