✅ At least 500 registrations, and
✅ An 80% submission rate (i.e., 400+ complete project submissions)
This engagement plan is part of the SayPro Professionals Innovation Competition, managed under the SayPro Development Royalty (SCDR) framework.
📈 SayPro Engagement Strategy
🎯 Goal: 500+ Registrations & 80% Submission Rate
🧭 Purpose and Alignment
Achieving 500+ registrations with a high submission conversion rate (80%) reflects SayPro’s commitment to:
- Deep and genuine engagement with science and innovation communities
- Delivering value through structured support, mentorship, and opportunity
- Ensuring the SayPro Professionals Innovation Competition is credible, competitive, and impactful
- Building a vibrant Pan-African and global innovation ecosystem
🧩 Key Engagement Metrics
| Metric | Target Value | Purpose |
|---|---|---|
| 📥 Total Registrations | 500+ | Broad awareness, interest, and participation |
| 📝 Completed Submissions | 400+ | Valid entries for judging and showcase |
| 📈 Submission Conversion Rate | 80% | High follow-through from registration to delivery |
| 🌍 Geographic Diversity | 30+ countries | Cross-border professional exchange |
| 🎓 Sectoral Representation | 10+ fields | Interdisciplinary innovation |
🗺️ Engagement Phases
🔹 Phase 1: Awareness & Onboarding (1–15 July)
Goal: Reach professionals, students, and institutions through online campaigns, email marketing, partnerships, and webinars.
- 🌐 Launch registration on SayPro website
- 📣 Promote across SayPro social media, mailing lists, WhatsApp groups
- 🧑🏽💻 Host onboarding webinars introducing the competition and expectations
- 🎓 Outreach to universities, research bodies, and incubators
🎯 Target: 200 registrations in the first 15 days
🔹 Phase 2: Activation & Nurturing (16 July – 5 August)
Goal: Turn registered users into active participants by guiding them through proposal development and answering key questions.
- 🧾 Provide proposal templates, guidelines, and checklists
- 🎥 Share “How to Submit” training videos
- 🧑🏫 Open office hours and Q&A sessions
- 📝 Encourage draft proposal submissions for feedback
- 🧠 Peer review circles for support
🎯 Target: Reach 400 registrations by 5 August
📌 Begin receiving draft proposals from 50% of registrants
🔹 Phase 3: Final Push & Submission Support (6–30 August)
Goal: Ensure 80% or more of registrants submit completed proposals.
- 📅 Send reminder emails, SMS, and WhatsApp alerts to registered users
- 🧑🏽💻 Personalized nudges for incomplete submissions
- 🧰 “Last-Minute Submission Toolkit” with:
- File upload instructions
- Pitch video recording tips
- Checklist for final packaging
- 🎤 Host “Submission Clinic” sessions during the final 10 days
🎯 Target: 500+ total registrations
✅ Minimum 400 full project submissions = 80% conversion rate
📋 Engagement Tactics
✅ 1. Multi-Channel Communication
- 📧 Weekly registration newsletters
- 💬 WhatsApp community groups per region or sector
- 🟢 Telegram updates and reminders
- 🕸️ Social media countdown and challenges
- 📢 Influencer engagement and SayPro Ambassadors
✅ 2. Personalized Support
- SayPro Support Chatbot on website
- 1-on-1 mentorship request form
- Email helpline: support@saypro.org.za
- Dedicated call and WhatsApp support line
✅ 3. Gamification & Incentives
- 🎁 Early submission rewards (e.g., free coaching session)
- 🎓 Certification of Engagement for all registered users
- 🏆 Special mention for Most Active Participant & Fastest Submitter
- 🗳️ Audience choice voting for Top 10 Pitch Videos
📅 Milestones and Monitoring
| Date | Milestone | Goal |
|---|---|---|
| 1 July | Registration opens | 100+ signups |
| 15 July | Midpoint review | 200+ signups |
| 5 August | Peak engagement (draft phase closes) | 400+ signups |
| 20 August | Submission follow-ups | 350+ submissions |
| 30 August | Submission deadline | 500+ signups + 400+ submissions (80%) |
SayPro will use a real-time dashboard to monitor:
- Signup count
- Country and profession distribution
- Submission status by user
- Conversion rates across stages
📊 Post-Submission Engagement
Once the submission deadline passes:
- ✅ Acknowledge all participants with personalized emails
- 🎖️ Award “SayPro Participant Badge”
- 📬 Share updates about judging timelines and showcase events
- 📢 Promote select project summaries to build excitement
📌 Summary Checklist
| Component | Status |
|---|---|
| Registration system launched | ✅ |
| 500+ signups targeted | 🎯 |
| Participant communication plan | ✅ |
| Draft submission & review cycle | ✅ |
| 80% conversion to final entries | 🎯 |
| Active tracking and reporting | ✅ |
📞 SayPro Engagement Helpdesk
- 📧 Email: engagement@saypro.org.za
- 📞 Call/WhatsApp: +27 71 123 4567
- 💬 Live chat on www.saypro.org.za
- 💻 Support hours: Mon–Fri, 9am–5pm (SAST)
Would you like:
- A project engagement tracker spreadsheet for your internal team?
- A template drip-email series for registered users?
- Social media countdown and challenge templates to boost late-stage submissions?
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