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SayPro Engagement Plan

Targeting 100–150 Participants for October Sessions with 20–30 Participants per Workshop

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Engagement Objective

The goal of SayPro’s October session is to successfully engage between 100 and 150 participants in total. To optimize learning and interaction, participants will be divided into multiple workshop sessions, each hosting 20 to 30 individuals. This ensures a balance between personalized attention and dynamic group collaboration.

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Recruitment Strategy

1. Identifying the Target Audience

• Focus on individuals seeking personal and professional development such as young professionals, emerging leaders, community members, and those interested in enhancing communication, emotional intelligence, and leadership skills.
• Consider demographics and backgrounds that align with SayPro’s mission to create an inclusive and diverse participant base.

2. Outreach and Promotion

• Digital Marketing:
  Utilize social media platforms (Facebook, Instagram, LinkedIn) to promote the October sessions through targeted ads, posts, and event pages.
• Partnerships:
  Collaborate with local organizations, universities, community centers, and workplaces to spread awareness and encourage registrations.
• Email Campaigns:
  Send personalized invitations and reminders to previous participants, mailing lists, and professional networks.
• Offline Promotion:
  Distribute flyers, posters, and brochures in key community hubs to reach a broader audience.
• Word-of-Mouth:
  Encourage referrals by offering incentives or recognition for participants who bring friends or colleagues.

3. Registration and Enrollment

• Implement an easy-to-use online registration system where participants can select preferred workshop dates.
• Monitor sign-ups actively to ensure sessions do not exceed the 30-participant cap and maintain at least 20 attendees for optimal engagement.
• Maintain waitlists to accommodate last-minute cancellations and maximize attendance.

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Session Structure and Delivery

1. Workshop Group Size

• Limit each workshop session to 20–30 participants to maintain a conducive environment for meaningful dialogue, active participation, and personalized coaching.
• Smaller groups enable facilitators to manage interactions effectively and adapt activities to participant needs.

2. Scheduling

• Plan 5 to 7 workshop sessions throughout October, spaced to allow maximum accessibility and accommodate participants’ varied schedules.
• Provide options for weekdays and weekends, mornings and afternoons, to increase convenience.

3. Engagement During Sessions

• Facilitate interactive sessions including group discussions, role-plays, and problem-solving activities tailored for the group size.
• Encourage peer-to-peer learning and networking to build community among participants.
• Offer follow-up support through one-on-one coaching, digital resources, and group check-ins.

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Monitoring and Evaluation

1. Attendance Tracking

• Keep detailed records of registration and attendance to ensure target numbers are met per session and overall.
• Analyze drop-off rates to identify and address barriers to attendance.

2. Participant Feedback

• Collect immediate post-session feedback to gauge participant satisfaction and engagement levels.
• Use insights to refine recruitment strategies and session formats for future programs.

3. Continuous Improvement

• Adjust outreach, scheduling, and facilitation techniques based on data and participant input to maintain or increase engagement rates.

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Expected Outcomes

• Enroll a total of 100 to 150 participants across the October workshop series.
• Maintain an optimal group size of 20 to 30 participants per session to foster quality interaction and learning.
• Achieve high levels of participant engagement, satisfaction, and skill development as evidenced by feedback and progress tracking.
• Strengthen SayPro’s reputation as a valuable, accessible program for personal and professional growth.

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In summary, SayPro’s engagement strategy for October focuses on targeted recruitment, careful session planning, and active participant management to successfully engage 100–150 participants in well-sized groups of 20–30 per workshop, maximizing learning impact and program effectiveness.

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