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SayPro Engagement: At least 500 registrations, with 80% submission rate.

At least 500 registrations, and
An 80% submission rate (i.e., 400+ complete project submissions)

This engagement plan is part of the SayPro Professionals Innovation Competition, managed under the SayPro Development Royalty (SCDR) framework.


📈 SayPro Engagement Strategy

🎯 Goal: 500+ Registrations & 80% Submission Rate


🧭 Purpose and Alignment

Achieving 500+ registrations with a high submission conversion rate (80%) reflects SayPro’s commitment to:

  • Deep and genuine engagement with science and innovation communities
  • Delivering value through structured support, mentorship, and opportunity
  • Ensuring the SayPro Professionals Innovation Competition is credible, competitive, and impactful
  • Building a vibrant Pan-African and global innovation ecosystem

🧩 Key Engagement Metrics

MetricTarget ValuePurpose
📥 Total Registrations500+Broad awareness, interest, and participation
📝 Completed Submissions400+Valid entries for judging and showcase
📈 Submission Conversion Rate80%High follow-through from registration to delivery
🌍 Geographic Diversity30+ countriesCross-border professional exchange
🎓 Sectoral Representation10+ fieldsInterdisciplinary innovation

🗺️ Engagement Phases

🔹 Phase 1: Awareness & Onboarding (1–15 July)

Goal: Reach professionals, students, and institutions through online campaigns, email marketing, partnerships, and webinars.

  • 🌐 Launch registration on SayPro website
  • 📣 Promote across SayPro social media, mailing lists, WhatsApp groups
  • 🧑🏽‍💻 Host onboarding webinars introducing the competition and expectations
  • 🎓 Outreach to universities, research bodies, and incubators

🎯 Target: 200 registrations in the first 15 days


🔹 Phase 2: Activation & Nurturing (16 July – 5 August)

Goal: Turn registered users into active participants by guiding them through proposal development and answering key questions.

  • 🧾 Provide proposal templates, guidelines, and checklists
  • 🎥 Share “How to Submit” training videos
  • 🧑‍🏫 Open office hours and Q&A sessions
  • 📝 Encourage draft proposal submissions for feedback
  • 🧠 Peer review circles for support

🎯 Target: Reach 400 registrations by 5 August
📌 Begin receiving draft proposals from 50% of registrants


🔹 Phase 3: Final Push & Submission Support (6–30 August)

Goal: Ensure 80% or more of registrants submit completed proposals.

  • 📅 Send reminder emails, SMS, and WhatsApp alerts to registered users
  • 🧑🏽‍💻 Personalized nudges for incomplete submissions
  • 🧰 “Last-Minute Submission Toolkit” with:
    • File upload instructions
    • Pitch video recording tips
    • Checklist for final packaging
  • 🎤 Host “Submission Clinic” sessions during the final 10 days

🎯 Target: 500+ total registrations
✅ Minimum 400 full project submissions = 80% conversion rate


📋 Engagement Tactics

1. Multi-Channel Communication

  • 📧 Weekly registration newsletters
  • 💬 WhatsApp community groups per region or sector
  • 🟢 Telegram updates and reminders
  • 🕸️ Social media countdown and challenges
  • 📢 Influencer engagement and SayPro Ambassadors

2. Personalized Support

  • SayPro Support Chatbot on website
  • 1-on-1 mentorship request form
  • Email helpline: support@saypro.org.za
  • Dedicated call and WhatsApp support line

3. Gamification & Incentives

  • 🎁 Early submission rewards (e.g., free coaching session)
  • 🎓 Certification of Engagement for all registered users
  • 🏆 Special mention for Most Active Participant & Fastest Submitter
  • 🗳️ Audience choice voting for Top 10 Pitch Videos

📅 Milestones and Monitoring

DateMilestoneGoal
1 JulyRegistration opens100+ signups
15 JulyMidpoint review200+ signups
5 AugustPeak engagement (draft phase closes)400+ signups
20 AugustSubmission follow-ups350+ submissions
30 AugustSubmission deadline500+ signups + 400+ submissions (80%)

SayPro will use a real-time dashboard to monitor:

  • Signup count
  • Country and profession distribution
  • Submission status by user
  • Conversion rates across stages

📊 Post-Submission Engagement

Once the submission deadline passes:

  • ✅ Acknowledge all participants with personalized emails
  • 🎖️ Award “SayPro Participant Badge”
  • 📬 Share updates about judging timelines and showcase events
  • 📢 Promote select project summaries to build excitement

📌 Summary Checklist

ComponentStatus
Registration system launched
500+ signups targeted🎯
Participant communication plan
Draft submission & review cycle
80% conversion to final entries🎯
Active tracking and reporting

📞 SayPro Engagement Helpdesk


Would you like:

  • A project engagement tracker spreadsheet for your internal team?
  • A template drip-email series for registered users?
  • Social media countdown and challenge templates to boost late-stage submissions?

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